Kolkata, Dec 7 (IBNS): KKN Group of Companies on Thursday introduced Tollywood actors Rachna Banerjee and Saheb Chatterjee as ambassadors of the mustard oil brand 'Tripti'.
"This is not a re-launch since the brand recall for Tripti has always been there. This is more of a reconnect initiative with our target audience after a brief hiatus," said managing director, KKN Group, Kausshik Kumar Nath.
Headquartered at Kolkata, the Rs.450 crore company has offices in Tripura, Bhubaneshwar, Siliguri, Guwahati, Ranchi, Muzzafarpur and Patna.
Apart from the Tripti mustard oil, the brand also offers 'Tripti Soya Chunks' and 'Sunshine' Sunflower Oil, along with the wholesale business of tea in West Bengal, sourced from Assam and Darjeeling.
"We were 24-26% of the market when we were there in 2010. We plan to get back there in another 3-4 months," said Nath.
"We have agreements with Big Bazaar, Arambagh and More to retail our products. We already have 150 distributors here and are looking at making 450 dealers in six months," he added.
(Reporting by Shabarni Basu, Images by Avishek Mitra/IBNS)
Rachna Banerjee, Saheb new Tripti oil ambassadors
No comments yet! Be the first one to leave a comment.
|Cordon & Search in Shankar Nagar Malakpet by DCP East Zone team||Chicken mela at Old city of Hyderabad|
|Summer camp for 40 days at 50 centers by Safa Baitul Maal Hyderabad||Government Ayurvedic Hospital Charminar - building in very bad condition|
|The Day 10 (May 23, 2014) of the 67th Festival De Cannes 2014 saw the L'Oreal Paris ambassadors Araya Hargate, Bianca Balti, Li Yuchun and Claudia|
|Bengaluru: Karnataka Chief Minister Siddaramiah with other leaders offering floral tribute at the statue of Baba Saheb Dr. BR Ambedkar on the occasion|
|Mumbai: Ambassadors of cleanliness campaign in Maharashtra, singer Sunidhi Chauhan, shooter Anjali Bhagwat, and Monika More with Maharashtra Governor|
More India National News
|Patna people perform yagna to pray for the people stuck in the Nepal earthquake|
|Mamata Banerjee meets the earthquake victims in Siliguri|
|Quake toll in Bihar now 51, Nitish Kumar orders rescue mission|
|Tamil Nadu Chief Minister O. Panneerselvam calls on Prime Minister Narendra Modi in New Delhi|
|Nirmala Sitharaman talks to the press at the Valedictory Session of Global Exhibition on Services in New Delhi|
|Shubha Mudgal and Meeta Pandit performs during the `Bhakti Sangeet Festival 2015` in New Delhi|
|Fire breaks out in Mumbai slum|