Newswala.com - The Best Source for online news
The Hyderabad-Deccan English Daily
Anmol Ratan - May Solve BP and Sugar Problems

Yogurberry in expansion mode


Yogurberry in expansion mode

Mumbai, July 13 (IBNS): Yogurberry, Korea-based natural low-fat yogurt brand, has announced the launch of seven new outlets by the end of 2013 and over 100 outlets across the country over the next five years.

The expansion plan will begin with the opening of stores across Chennai and Bangalore among others.

Besides this, Yogurberry will continue to open stores in cities already present like Delhi-NCR and Mumbai.

After establishing the network, the company said it will roll out its outlets in tier II and III cities as well.

The South Korean firm has set up its operations in India through Dubai-based master franchisee -- Synergy Holdings.

To extend its retail footprint further in the region, it has tied up with Raasha Leisure & Entertainment as the area franchisee for Northern & Eastern region of India and Tack Food & Beverages for Western region.

Pawan Batavia, Synergy Holdings partner said, "Consumers in the metros lead a hectic lifestyle and are in search of healthier quick meal alternatives to replace the traditional 'meal-to-go'.

"The acquaintance of customers with concepts such as low-fat, probiotic and healthy living is giving health Quick Service Restaurant segment an identity of its own. We plan to spend Rs 50 crores this financial year to expand quickly."

"We have tweaked our menu, based on Indian tastes. Although the basic concept and most of the menu items remains the same, we have introduced special 'Yogurt Sundaes' and 'Special Smoothies' based on local taste and toppings, which we feel would be more popular for Indian market," he said.

In keeping with the current trends, Yogurberry will use social media and online marketing as a major tool of promotions for the Indian youth.

Batavia said, "We have designed an iPad software for Yogurberry where customers can like us or give live feedback and post it to our Facebook or twitter page. It will also enable them to upload the pictures or videos of them having a good time at the Yogurberry store and win free gifts."

Yogurberry Frozen Yogurt contains 0 grams of fat and no trans fat, or cholesterol compared to normal ice creams, and guarantees low calories by using only Fruit Sugar.





2012-07-13




Comments


Peri says...
Scary indeed! This boebmr' has gone on record to say that there'll be an imminent blast in Kerala too! And that adds fuel to our fears The pic you've put up represents the spirit of all those Bengaluru' professionals! Perhaps a stable WiFi/WiMAX network in Kerala would help people work from home/elsewhere more and thus reduce their proximity to potential blast sites! I've been reading your SEO blog for long speaks highly of you! He's a school-buddy of mine, btw. Eagerly waiting to see you at BlogCamp!


Add Comment

Name:
Comment:
Enter the number in the image on the right Enter the Numbers in the image

Related News

     
     

Business News Facilities at heritage sites to be restored: Arun Jaitley
Facilities at heritage sites to be restored: Arun Jaitley New Delhi, Feb 28, 2015: Acknowledging the need to improve facilities at the Unesco World Heritage Sites in India, Finance Minister Arun Jaitley Saturday proposed to initiate the restoration process of eight sites including Leh Palace and churches and convents of Old Goa among others.

"Facilities like landscaping restoration, signage and interpretation centres, parking, access for differently-abled, amenities for visitors, including securities and toilets, illumination and plans for benefiting communities around them would be restored," he said, presenting the union budget in parliament.

Jaitley proposed to provide resources to ... Read More
Latest Headlines
Right Arrow TVS Motor logs sales increase in February
Right Arrow Ola to ride high on TaxiForSure buyout
Right Arrow OPEC daily basket price closes higher
Right Arrow Sensex closes 98 points up, capital goods stocks zoom
Right Arrow 'Bank consolidation should happen, but subject to conditions'
Right Arrow Tata Motors' February sales up 11 percent
Right Arrow Coal India February target rises
Right Arrow Bajaj Auto's February sales down 22 percent
Right Arrow Hyundai Motor's February sales up 2.4 percent
Right Arrow Ola acquires TaxiForSure for $200 mn
Right Arrow Maruti Suzuki's February sales up 8.7 percent
India's foreign exchange reserves rises to $328.7 bn: Economic Survey
India's foreign exchange reserves rises
People watch Railway Budget 2015-16 at Delhi Railway Station
People watch Railway Budget 2015-16 at D
Canara Bank launches three new cards during press conference in Bengaluru
Canara Bank launches three new cards dur
Railway Budget 2015-16 Highlights presented by Minister Suresh Prabhu on 26th Feb
Railway Budget 2015-16 Highlights presen
This page was created in 0.0320429801941 seconds