The Hyderabad-Deccan English Daily


Yogurberry in expansion mode


Yogurberry in expansion mode

Mumbai, July 13 (IBNS): Yogurberry, Korea-based natural low-fat yogurt brand, has announced the launch of seven new outlets by the end of 2013 and over 100 outlets across the country over the next five years.

The expansion plan will begin with the opening of stores across Chennai and Bangalore among others.

Besides this, Yogurberry will continue to open stores in cities already present like Delhi-NCR and Mumbai.

After establishing the network, the company said it will roll out its outlets in tier II and III cities as well.

The South Korean firm has set up its operations in India through Dubai-based master franchisee -- Synergy Holdings.

To extend its retail footprint further in the region, it has tied up with Raasha Leisure & Entertainment as the area franchisee for Northern & Eastern region of India and Tack Food & Beverages for Western region.

Pawan Batavia, Synergy Holdings partner said, "Consumers in the metros lead a hectic lifestyle and are in search of healthier quick meal alternatives to replace the traditional 'meal-to-go'.

"The acquaintance of customers with concepts such as low-fat, probiotic and healthy living is giving health Quick Service Restaurant segment an identity of its own. We plan to spend Rs 50 crores this financial year to expand quickly."

"We have tweaked our menu, based on Indian tastes. Although the basic concept and most of the menu items remains the same, we have introduced special 'Yogurt Sundaes' and 'Special Smoothies' based on local taste and toppings, which we feel would be more popular for Indian market," he said.

In keeping with the current trends, Yogurberry will use social media and online marketing as a major tool of promotions for the Indian youth.

Batavia said, "We have designed an iPad software for Yogurberry where customers can like us or give live feedback and post it to our Facebook or twitter page. It will also enable them to upload the pictures or videos of them having a good time at the Yogurberry store and win free gifts."

Yogurberry Frozen Yogurt contains 0 grams of fat and no trans fat, or cholesterol compared to normal ice creams, and guarantees low calories by using only Fruit Sugar.


2012-07-13






Comments


Peri says...
Scary indeed! This boebmr' has gone on record to say that there'll be an imminent blast in Kerala too! And that adds fuel to our fears The pic you've put up represents the spirit of all those Bengaluru' professionals! Perhaps a stable WiFi/WiMAX network in Kerala would help people work from home/elsewhere more and thus reduce their proximity to potential blast sites! I've been reading your SEO blog for long speaks highly of you! He's a school-buddy of mine, btw. Eagerly waiting to see you at BlogCamp!


Add Comment

Name:
Comment:
Enter the Numbers in the image


Latest Videos:
Cracker shops without license sealed at Mahboob Gunj, Hyderabad Santoshnagar police organized a huge health camp for public
Police Commemoration day 2014 celebrated at Madannapet police station Hyderabad Asaduddin Owaisi & Akbaruddin Owaisi in a press conference after winning 2 seats in Maharashtra

Related Articles:

Funds for Capacity Expansion of Ports ..
SSC, Inter distance mode 2012 results out ..
Expansion of Holy Mosque circumambulation area ..
Award of Road Projects with Government Funding ..
DGCA allows use of cellphone during flight ..
KTR visits Hitachi Consulting at Nanakramguda ..
Why Singer Lily Allen goes into shutdown mode? ..
Swachh Bharat campaign in mission mode: Nitin Gadkari ..
King Abdullah lays foundation stone for expansion of Prophets Mo ..
Coca Cola stalls expansion plans at Mehdiganj plant near Varanas ..

Sonia gives nod for another cabinet expansion

New Delhi, Feb 5 (INN): Chief Minister N Kiran Kumar Reddy on Sunday had a detailed discussion with Congress president Sonia Gandhi over the prevailin

Maulana Azad National Urdu University 5th Convocation on Aug 24, 2013

Hyderabad, Aug 7 (INN): The Maulana Azad National Urdu University is organizing 5th Convocation on August 24th at 11:00 a.m. at Global Peace Auditoriu

Tension prevails at Charminar over Bhagya Laxmi temple expansion

Hyderabad, November 1, 2012: Tension prevailed at Charminar when members of one community objected to the expansion of Bhagya Laxmi Temple. Ordering s

Police take over roads and lanes of Old City in the wake of Bhagyalaxmi temple expansion row

Hyderabad, November 11, 2012: Police forces take control of Old City roads and lanes following tension over alleged expansion of Bhagyanagar Temple ab

A K ANTONY unveils the foundation stone for expansion of Midhani

Hyderabad 27 Aug (Hyderabad Deccan News):Union Defence Minister A K ANTONY unveils the foundation stone for expansion of Midhani at the factory in Kan

Akbaruddin owaisi and other MIM Leaders released who were arrested in Bhagyalaxmi Mandir's expansion row

Hyderabad November 11/2012 : MIM MLAs who were arrested in connection of Bhagyalaxmi Temple's expansion row this morning including Akbaruddin owaisi,

I will expand ministry soon, says Yeddyurappa

Bangalore, Nov 3: Seeking to downplay the decision to shelve ministry expansion plan at the last minute, Karnataka Chief Minister B.S. Yeddyurappa on

Orissa HC rejects Vedanta expansion bid plea

Cuttack, July 19: In a major setback to Vedanta Aluminium Limiteda€™s plan for expansion of its refinery and captive power units in Kalahandi dist

Related News

   

No cabinet expansion ‘for n..

Astra successfully test fired for second day..

   

This page was created in 0.0767509937286 seconds