Newswala.com - The Best Source for online news
The Hyderabad-Deccan English Daily
Anmol Ratan - May Solve BP and Sugar Problems

Yogurberry in expansion mode


Yogurberry in expansion mode

Mumbai, July 13 (IBNS): Yogurberry, Korea-based natural low-fat yogurt brand, has announced the launch of seven new outlets by the end of 2013 and over 100 outlets across the country over the next five years.

The expansion plan will begin with the opening of stores across Chennai and Bangalore among others.

Besides this, Yogurberry will continue to open stores in cities already present like Delhi-NCR and Mumbai.

After establishing the network, the company said it will roll out its outlets in tier II and III cities as well.

The South Korean firm has set up its operations in India through Dubai-based master franchisee -- Synergy Holdings.

To extend its retail footprint further in the region, it has tied up with Raasha Leisure & Entertainment as the area franchisee for Northern & Eastern region of India and Tack Food & Beverages for Western region.

Pawan Batavia, Synergy Holdings partner said, "Consumers in the metros lead a hectic lifestyle and are in search of healthier quick meal alternatives to replace the traditional 'meal-to-go'.

"The acquaintance of customers with concepts such as low-fat, probiotic and healthy living is giving health Quick Service Restaurant segment an identity of its own. We plan to spend Rs 50 crores this financial year to expand quickly."

"We have tweaked our menu, based on Indian tastes. Although the basic concept and most of the menu items remains the same, we have introduced special 'Yogurt Sundaes' and 'Special Smoothies' based on local taste and toppings, which we feel would be more popular for Indian market," he said.

In keeping with the current trends, Yogurberry will use social media and online marketing as a major tool of promotions for the Indian youth.

Batavia said, "We have designed an iPad software for Yogurberry where customers can like us or give live feedback and post it to our Facebook or twitter page. It will also enable them to upload the pictures or videos of them having a good time at the Yogurberry store and win free gifts."

Yogurberry Frozen Yogurt contains 0 grams of fat and no trans fat, or cholesterol compared to normal ice creams, and guarantees low calories by using only Fruit Sugar.





2012-07-13




Comments


Peri says...
Scary indeed! This boebmr' has gone on record to say that there'll be an imminent blast in Kerala too! And that adds fuel to our fears The pic you've put up represents the spirit of all those Bengaluru' professionals! Perhaps a stable WiFi/WiMAX network in Kerala would help people work from home/elsewhere more and thus reduce their proximity to potential blast sites! I've been reading your SEO blog for long speaks highly of you! He's a school-buddy of mine, btw. Eagerly waiting to see you at BlogCamp!


Add Comment

Name:
Comment:
Enter the number in the image on the right Enter the Numbers in the image

Related News

     
     

Business News Developing Apartment Projects in Pune Are Shaping the Look of the City
Developing Apartment Projects in Pune Are Shaping the Look of the City The elegant and lavish portion of Pune city's land advertises by has hinted at the rebound in the late years. In the present year, the requests for the private tasks in Pune are steady and becoming relentlessly. As indicated by the land segment advisors, there has been a slight ascent in the premium private undertakings crosswise over Pune and a wide range of urban communities crosswise over India. Of the considerable number of urban areas, Pune is seen to be the real benefactor to the realty business. This city has seen a monstrous development in this specific business sector pushing the home purchasers and property financial specialists to ... Read More
Latest Headlines
Right Arrow Air India felicitates silver jubilee employees
Right Arrow Obi Worldphone launches two new smartphones priced between Rs.7,000 to Rs.15,000
Right Arrow M. Venkaiah Naidu announces list of 98 smart cities
Right Arrow Reliance Comm partners Jasper to deliver Internet of Things across India
Right Arrow Now, buy gifts through Facebook!
Right Arrow Sony launches Xperia C5 Ultra smartphone priced at Rs.29,990
Right Arrow Gold stocks log gains as stock markets take a hit
Right Arrow Indian chef Sanjeev Kapoor opens restaurant in Muscat
Right Arrow Tamil Nadu to raise 1 billion dollars through Alternative Investment Fund
Right Arrow Uber launches in four more cities
Right Arrow Royal Enfield enters Indonesian market
Kiren Rijiju during the 7th Annual Summit of Cyber and Network Security organised by ASSOCHAM in New Delhi
Kiren Rijiju during the 7th Annual Summi
Sharad Kachalia and Aurelien Sauvard during the launch of the Ferrari`s California T convertible in Mumbai
Sharad Kachalia and Aurelien Sauvard dur
Mercedes-Benz India Managing Director and CEO Eberhard Kern during inauguration of a showroom in Chennai
Mercedes-Benz India Managing Director an
Flipkart CTO and Head of Engineering Peeyush Ranjan and Flipkart Chief Product Officer Punit Soni at the launch of Ping - a utility on Flipkart app
Flipkart CTO and Head of Engineering Pee
This page was created in 0.0457999706268 seconds