The Hyderabad Deccan English Daily


World Kitchen launches revolutionary space-saving storage system with SNAPWARE®



World Kitchen, the leading global kitchenware company and manufacturers of dinnerware brand Corelle®, announced the launch of SNAPWARE®, a revolutionary space-saving everyday storage solution for the urban Indian woman. SNAPWARE® has introduced a varied collection in India comprising the Airtight Modular range, Airtight Fresh range and Eco Pure range. These products are microwave safe and US FDA compliant, thereby ensuring food safety.

SNAPWARE®'s fuss free, easy-to-use system allows for quick access, colour coded and nestable modular storage in one quick snap. With the advanced SNAPWARE® technology that provides 100% airtight storage system with maximum leak proof security, food can be kept fresher for an extended period of time and safely transported as well.

SNAPWARE®'s plastic food storages are designed in modular form, allowing you to maximize limited shelf space by stacking them up in secure blocks. Related items can be grouped together through the colored coded seals to help you better organize your kitchen, home and personal space in a systematic and convenient manner while enhancing the look and feel of your home.

The Product Range

The Airtight Plastic Modular range has an easy-open four-lock latch system that snaps shut with no need to lever, avoiding spills, mess and waste. Modular stackable design provides easy nesting for neat storage.

The Airtight Fresh range has patented one-way vacuum valve which removes air and seals in freshness. Its unique date dial feature aids easy recording of the storage date.

The Eco Pure Glass range is made from natural, toughened, stain proof, shatter-resistant and tempered glass. Great for fridge or freezer storage, Eco Pure containers are 100% airtight, leak-proof and oven safe

"World Kitchen is synonymous with premium, stylish, convenient and innovative kitchen friendly solutions. Keeping in mind urban Indian homes and lifestyles and the need for stylish and clever space maximizing solutions, World Kitchen is pleased to introduce SNAPWARE® in India. The launch of SNAPWARE® is indicative of World Kitchen's ambition of carving a niche for itself in the growing kitchenware industry. The driving force behind every innovative Snapware product is a desire to help you organize your life with a simple Snap!" said Ms. Nandina Ramchandran, Country General Manager, World Kitchen, India.

SNAPWARE® products will be available at all leading modern and retail outlets across India.


2012-09-14






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