Tata Motors in Indonesia, launched, September 10 2013
Mumbai, Sept 10 (IBNS): PT Tata Motors Distribusi Indonesia (TMDI), wholly owned subsidiary of Tata Motors Ltd., on Tuesday announced its foray into the Indonesian automotive industry with the launch of three new Tata passenger vehicles -- the Tata Aria, the Tata Vista and the Tata Safari Storme.
These three models, launched today, are the new-age range of Tata's extensive passenger vehicles which are unique, quality products, perfectly matched, to meet growing demand among Indonesian consumers of contemporary, next-generation car offerings, seven-seat crossover variants, and tough, durable SUV's.
With these three debut products, TMDI believes that Indonesian consumers will be able to enjoy best vehicle experience.
Commenting on the commercial launch, Karl Slym, the Managing Director of Tata Motors, said, "We look forward to a long relationship with our customers here, with products and service that match their needs and aspirations as well by contributing to the local ecosystem and becoming a committed partner to the community here."
The first of the three debut product offerings announced by TMDI is Tata Vista GZX small hatchback, a 1.400cc small hatchback providing stylish, durable and efficient performance for smart, dynamic and creative urban dwellers, complemented with superb fuel economy and offering affordable parts and servicing. This car comes with a Gasoline engine.
The second product is Tata Aria Pure 4x2 2.2L MT, an MPV crossover that has become one of the most popular choices for Indian auto consumers, a success that TMDI fully believes will be replicated in Indonesia.
Tata Aria is the first crossover developed in India. In the initial launch phase in Indonesia, TMDI will offer Tata Aria 4x2 variant only, which the company believes will have an immediate impact on Indonesia's MPV-dominated market.
Alongside Tata Aria and Vista comes the launch of the Tata Safari Storme EX, an SUV that brings to Indonesia a legendary reputation forged in India as a durable, tough performer that can't be stopped, an unbeatable class leader. Both the Tata Aria and Tata Safari Storme come with high performance Diesel engine.
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