The Hyderabad Deccan English Daily

Raima Sen launches Oleev Active Healthy Oil

Kolkata, July 25 (IBNS): Tollywood actress Raima Sen on Thursday launched a new variant in the healthy oil category Oleev Active from the house of FMCG brand Modi Naturals Ltd, here.

Oleev Active is a unique blend of Olive Oil and Rice Bran Oil especially created to fulfill the demands of modern lifestyle.

The Company officials noted that it reduces production of bad cholesterol in the blood and prevents lifestyle diseases like diabetes, heart ailments, obesity and cancer without compromising on the taste of the meals.

Moreover, the absorption of oil is less with Oleev Active thus making the food lighter, healthier and tastier.

Akshay Modi, Executive Director, Modi Naturals Ltd., said, "Eating a healthy and balanced diet plays an important role in ensuring good health. Oleev Active, which is made of 70 percent rice bran oil and 30 percent olive oil, is a healthier option as compared to other oils available in the market with 80 percent rice bran oil and 20 percent safflower/kardi oil."

He added, "Kolkatans are food lovers and we are confident that Oleev Active will give them a better alternative to the regular cooking oil."

"Most people believe that Olive Oil is not appropriate for regular Indian cooking because of its taste but Oleev Active tastefully blends in Indian cuisine and provides a richness of olives while keeping the good light and digestible."

"It can be used for any type of cooking from frying to deep frying so undoubtedly, it is a great addition to the Indian diet. I have studied the oil composition of Oleev Active closely so I am confident that it will keep people healthy."

Raima Sen launched the product and highlighted the benefits of using healthy oil.

She said, "These days, not just celebrities but everyone want healthier cooking oil options to be fit and prevent lifestyle diseases."

"Oleev Active keeps you active and healthy throughout the day and you don't even feel guilty about indulging in your favorite delicacies," she added.

(Reporting by Shubhrima Dutta, Images by Avishek Mitra/IBNS)



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