The Hyderabad-Deccan English Daily

Parag Milk Foods (Pvt.) Ltd enters UHT milk category

Parag Milk Foods (Pvt.) Ltd enters UHT milk category

Srinagar, Sept 20 (IBNS): Parag Milk Foods (Pvt.) Ltd, one of the largest private dairy players, on Thursday entered the UHT (ultra-high temperature) milk category with the launch of 'Go Milk' in Srinagar.

This milk is available in two variants, "Go Milk" and "Go Slim".

Speaking on the occasion, Devendra Shah, Chairman, Parag Milk Foods Pvt. Ltd, said that the the key objective in entering the UHT milk space is to cater to the growing needs of young consumers, who seek safety, nutrition and convenience.

He said that increasing urbanization and working women profile will increase the demand for safe, convenient and ready-to-drink milk in India.

"With UHT milk being safe and ready-to-drink without the need of boiling, its popularity among urban households is expected to increase significantly in the near future," Shah said.

"Parag Milk Foods Pvt Ltd has great plans for the Go and Gowardhan range of dairy products. Our vision is to be seen as the fastest growing and most innovative dairy producer in the sector. The UHT milk launch is one such step in that direction," he said.

He further said that they plan to improve their sales through new product launches and constant innovations.

"With launch of UHT milk under Go brand, we are further expanding the product basket under the brand portfolio and also extending the reach of Go brand beyond urban cheese consumers to much diverse consumers in the hinterland of the country," Shah said.

Jaideep Gokhale, Director (Communications, PR & Environment), Tetra Pak India Pvt. Ltd., who was also present on the occasion, said India is one of their fastest growing markets globally and partnering with Parag Milk Foods would help them achieve better growth.

The Go- UHT milk made of fresh cow's milk with no added preservatives is homogenized, thus ensuring uniform distribution of fat in the milk, making it more wholesome, consistently thick.

Go Milk comes in a flip-top opening which makes it more handy and easy to use. The company claimed it to be the first-of-its-kind packaging in UHT milk in India.

GO Milk and GO Slim will be available in all retail stores pan India with MRP Rs. 45 per liter and 50 per liter respectively.

The product's shelf life of 180 days is achieved by the UHT technology and Tetra Pak packaging which seals the freshness inside preventing the entry of air, light and bacteria.

According to the industry estimates, the value of the UHT milk market is around Rs. 1400 crores. Parag Milk Foods Pvt Ltd will compete with existing players in this category.

(Reporting by Neyaz Elahi)



No comments yet! Be the first one to leave a comment.

Add Comment

Enter the Numbers in the image

Latest Videos:
Asaduddin Owaisi (MIM president) thanked Maharashtra public for electing MIM candidates Asaduddin Owaisi & Akbaruddin Owaisi in a press conference after winning 2 seats in Maharashtra
Rs. 5 lakhs robbed from Western Union money transfer agent at Noorkhan Bazar, Hyderabad Raja Singh BJP MLA visited Bhagya Laxmi temple at Charminar on Diwali 2014

Related Articles:

Gopaljee Ananda increases milk price ..
Gopaljee Ananda increases milk price by Rs 2 per liter ..
Two Goa police constables arrested for stealing milk packets ..
Milk production may exceed 133 mn tn: Government ..
Vadilal enters flavoured milk market ..
Human milk crucial for critically ill babies ..
Telangana advocates used milk to clean LB Stadium, September 8 2 ..
TRS alleges T-discrimination in milk procurement ..
Ban Heritage milk, YSRCP ..
Human milk vital for premature babies - Helps improve growth out ..
Minister P Vishwarupu assures transparency in supply of milk ..

Now ATM means 'Any Time Milk' for Pune

Pune, Apr 15 : Technology has come to play a bigger role in Maharashtra as locals in Pune city are getting dairy products from a unique milk vending m

Cow's milk good for newborns

Washington, July 15 : Mothers who feed their babies cow's milk in the first 15 days of life may be protecting their children from dangerous allergies

Govt should take steps for easing milk prices: CII

New Delhi, July 12: Industry body CII today said the government should take the necessary steps for easing milk prices in the country.
"CII beli

Sneha, Cine artist launching the Milk in Tetra Pack

Hyderabad 14 December (Hyderabad Deccan News) : Ms. Sneha, Cine Artist is seen launching the Milk in Tetra Pak Packages High Quality Milk at Affordabl

Drinking milk can help you lose weight

Washington, Sep 15 : Here's a new reason to grab a glass of milk when you're on diet: A new study suggests that boosting key milk nutrients calcium

Promotional activity of "Vijaya Vita Milk" at St.Pious X Degree & PG College for Women at Nacharam, Hyderabad.

Hyderabad January 09/2012 (Hyderabad Deccan News) : After launching of Vijaya Vita Toned Milk on 22nd December at Fever Hospital, Nallakunta, Hyderaba

Nutritional and food requirement for lactating women

By Asima Azam(Dietitian): The nutritional requirement is slightly increased during lactation that is extra 200 calories/day is needed and it is import

Adulteration of milk and sale of banned drugs : one held and 65 bags of milk powder seized

On 19-02-2013, on a tip off, the North Zone Task Force team along with Officers of Commissioner of Food Safety, GHMC and Drug Controlling Department c

Health Benefits of Curd

By Maimoona Yasmeen- Aids in Digestion : Curd helps in digestion and healthy functioning of the digestive tract but it should be used in fresh form ot

Volunteers distribute milk packets and bread among residents of curfew-bound area

Hyderabad April 10/2012 (INN) : Members of Greater Hyderabad Youth Association distribute milk packets and bread among the residents of curfew-bound a

Related News

N Kiran Kumar Reddy review meeting on "Milk M..

Food for normal diet by dietitian Asima Azam..

Easy Ways To Lose Weight By Proper Nutrition..

Bus fares, power tariff, milk price go up in ..

Gang involved in contaminated/Adultrated milk..

Business News

People visit High tech Agriculture and Food Industry Exhibition 2014 in Ho Chi Minh city, Vietnam

HO CHI MINH CITY, Oct. 24, 2014 - People visit an exhibitor booth during the 2014 High-tech Agriculture and Food Industry Exhibition in Ho Chi Minh city, Vietnam, on Oct. 23 2014. The exhibition runs from October 22 to 26 at Le Van Tam Park in Ho Chi Minh city, Vietnam.(Xinhua/Nguyen Le Huyen) ... Read More
Latest Headlines

Taiwan eyeing six percent trade growth with India, bullish on Modi

When collaborating with larger companies startups should seek quality not quantity in partnerships

If we don't adapt, we die: Paulo Coelho at Frankfurt Book Fair

Will answer CBI on alleged forest land diversion: Jindal Steel and Power (JSPL)

World Bank approves $75 mn to improve the livelihoods and resilience of pastoralists in the Horn of Africa.

Akhilesh Yadav writes to Prime Minister Narendra Modi, seeks 8.5 lakh tonnes fertilizers for farmers

India-born Sundar Pichai is new chief of core Google products

Opportunities galore for marketing in Social Sectors: S Ramadorai, chairman of the National Skill Development Agency (NSDA)

9000 Nissan Micra, Nissan Sunny cars to be recalled in India by Japanese auto major Nissan

Chennai born Sundar Pichai to head key Google products, services

Delayed Mizoram budget in state assembly Nov 11 to Nov 26

Actor Prosenjit Chatterjee displays Sams

Share prices board at the London Stock E

Fiat launches the all new Avventura in N

File photo of French Oil giant Total's C

This page was created in 0.0934040546417 seconds