The Hyderabad Deccan English Daily


Mother Dairy launches new line in Kolkata



Kolkata, May 13 (IBNS): Dairy products major Mother Dairy Fruit & Vegetable Private Limited on Monday announced the launch of its new line of dairy products, here in Kolkata.

Speaking on the occasion, Business Head, Dairy Products Division, Mother Dairy, Subhashis Basu said, "We had introduced Mother Dairy ice creams in Kolkata few years back. In this short span of time we have created a unique space for ourselves in this category. Looking at the acceptance of our ice creams by consumers in Kolkata, foray into dairy products segment was a natural and logical extension."

"Our focus started with Delhi. Followed by Mumbai. Now we're expanding in the Eastern and Southern markets. We are the leaders in the ice cream segment in Delhi. As to Fresh dairy products, we have a market share of over 60 percent in Delhi alone.", he added.

In the eastern region products have so far been launched in Bhubaneshwar, Ranchi and Patna, besides Kolkata.

Mother Dairy is entering the market with Plain Dahi (in tubs & polypacks), Mishti Doi, Lassi in bottles, Paneer, Ultra Heated Tetrapacked milk, Frozen yogurt, Butter and Cheese.

Basu claimed that the prices of the products are very reasonable with a 'Chhanch' pouch priced at 5 rupees, and having a shelf-life of 7 to 15 days.

With plans of localising production, the company plans to set up manufacturing units in Howrah, while it already produces 'mishti doi' and the 'plain curd' locally.

Currently with a turnover of Rs 600 crore, the company aims at having a turnover of Rs 800 crore, by the next financial year.

In the fresh dairy product category alone, the company is aiming a turnover of Rs 100 crore in three years time, at the eastern region.

"Kolkata has huge potential in the fresh dairy products market, with people becoming health conscious, we aim to cater towards that, as well as be different," said Basu.

Mother Dairy is a project of the National Dairy Development Board (NBBD), which has forayed into categories such as probiotics, fresh fruits & vegetables, frozen food and juices, and a range of edible oils.

(Reporting by Rahi Bhattacharya)


2013-05-13




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