Newswala.com - The Best Source for online news
The Hyderabad-Deccan English Daily
Anmol Ratan - May Solve BP and Sugar Problems

Mother Dairy launches new line in Kolkata


Mother Dairy launches new line in Kolkata

Kolkata, May 13 (IBNS): Dairy products major Mother Dairy Fruit & Vegetable Private Limited on Monday announced the launch of its new line of dairy products, here in Kolkata.

Speaking on the occasion, Business Head, Dairy Products Division, Mother Dairy, Subhashis Basu said, "We had introduced Mother Dairy ice creams in Kolkata few years back. In this short span of time we have created a unique space for ourselves in this category. Looking at the acceptance of our ice creams by consumers in Kolkata, foray into dairy products segment was a natural and logical extension."

"Our focus started with Delhi. Followed by Mumbai. Now we're expanding in the Eastern and Southern markets. We are the leaders in the ice cream segment in Delhi. As to Fresh dairy products, we have a market share of over 60 percent in Delhi alone.", he added.

In the eastern region products have so far been launched in Bhubaneshwar, Ranchi and Patna, besides Kolkata.

Mother Dairy is entering the market with Plain Dahi (in tubs & polypacks), Mishti Doi, Lassi in bottles, Paneer, Ultra Heated Tetrapacked milk, Frozen yogurt, Butter and Cheese.

Basu claimed that the prices of the products are very reasonable with a 'Chhanch' pouch priced at 5 rupees, and having a shelf-life of 7 to 15 days.

With plans of localising production, the company plans to set up manufacturing units in Howrah, while it already produces 'mishti doi' and the 'plain curd' locally.

Currently with a turnover of Rs 600 crore, the company aims at having a turnover of Rs 800 crore, by the next financial year.

In the fresh dairy product category alone, the company is aiming a turnover of Rs 100 crore in three years time, at the eastern region.

"Kolkata has huge potential in the fresh dairy products market, with people becoming health conscious, we aim to cater towards that, as well as be different," said Basu.

Mother Dairy is a project of the National Dairy Development Board (NBBD), which has forayed into categories such as probiotics, fresh fruits & vegetables, frozen food and juices, and a range of edible oils.

(Reporting by Rahi Bhattacharya)


Mother Dairy launches new line in KolkataMother Dairy launches new line in Kolkata



2013-05-13




Comments


No comments yet! Be the first one to leave a comment.


Add Comment

Name:
Comment:
Enter the number in the image on the right Enter the Numbers in the image


Latest Videos:
S. Srinivas Sub inspector Rainbazar caught red handed while accepting bribe by Anti-corruption officials Candle rally by school children at Charminar for Peshawar Military school Killings
S. Srinivas Sub inspector Rainbazar caught red handed while accepting bribe by Anti-corruption officials Candle rally by school children at Charminar for Peshawar Military school Killings
Students peace rally at Charminar organized by DCP South Zone Illegal constructed building at Purani Haveli demolished by GHMC
Students peace rally at Charminar organized by DCP South Zone Illegal constructed building at Purani Haveli demolished by GHMC

Related Articles:

Right ArrowMother Dairy launches SmartChange Card for milk booths ..
Right ArrowCavinKare Parlour to take-over on Aavin and Hatsun parlours ..
Right ArrowFonterra Co-operative Group Ltd opens office in India ..
Right ArrowInd-Ra assigns positive outlook for dairy ..
Right ArrowAmul sees 53% growth in UHT milk ..
Right ArrowA glass of milk daily good for your heart drinking milk and cons ..
Right ArrowUN urges access to non-traditional dairy products ..
Aircel announces alliance with Mother Dairy

Aircel announces alliance with Mother Dairy

Kolkata, Jan 12 (IBNS): Aircel, one of India's leading telecom players, has announced an alliance with Mother Dairy, the leading brand in milk and da
Kolkata gets all Mother Dairy ice creams

Kolkata gets all Mother Dairy ice creams

Kolkata, Oct 4 (IBNS): Mother Dairy,a wholly owned subsidiary of National Dairy Development Board (NDDB) of India, on Thursday launched its entire ran
Kolkata on the eve of Mother Teresas death anniversary

Kolkata on the eve of Mother Teresas death anniversary

Pictures of Mother Teresa displayed in a Kolkata shop on the eve of the death anniversary of Mother Teresa on Sept 4, 2014. (Photo: Kuntal Chakrabarty
Tribute to Mother Teresa on her 104th birth anniversary at the Mother House in Kolkata

Tribute to Mother Teresa on her 104th birth anniversary at the Mother House in Kolkata

Missionaries of Charity Superior General Sister Mary Prema and others pay tribute to Mother Teresa on her 104th birth anniversary at the Mother House
Sabitha Indra Reddy RELEASING MEDIA DAIRY

Sabitha Indra Reddy RELEASING MEDIA DAIRY

Hyderabad Jan 06 (Hyderabad Deccan News) : HONORABLE MINISTER FOR HOME AND JAILS smt. Sabitha Indra Reddy RELEASING MEDIA DAIRY 2011Today at her chamb
Dairy products good for health - can reduce obesity, type 2 diabetes

Dairy products good for health - can reduce obesity, type 2 diabetes

Washington, Sep 17, 2014: Consuming dairy products is good for health and can also reduce the risk of metabolic diseases such as obesity and type 2 di

Related News

Workshop on Dairy Entrepreneurship Development Opportunities in A.P TRS leader releases Teachers' Union dairy Anand Sharma launches the Line of Spices West Bengal Transport Minister Madan Mitra launches a wifi enabled Smart Bus service in Kolkata Actress Gurdeep Kohli launches Nutrimalt

Workshop on Dairy Entrepreneurship Developmen..

TRS leader releases Teachers' Union dairy..

Anand Sharma launches the Line of Spices..

West Bengal Transport Minister Madan Mitra la..

Actress Gurdeep Kohli launches Nutrimalt..


This page was created in 0.0866460800171 seconds