Mercedes-Benz India launches the B-Class

Mumbai, Sept 18 (IBNS): Automobile major Mercedes-Benz India on Tuesday announced the launch of its new Sports Tourer B-Class in the country.

Globally, the B-Class has been a run-away success with over 75000 units sold within the first few months of its launch, said the company.

It is the first of Mercedes-Benz's premium compact cars and boasts the extremely sporty design coupled with 7G-DCT, Dual Clutch Transmission with paddle shift which is normally found in high end sports cars like the SLS AMG.

A fuel efficiency of 14.81 KMPL (As per ARAI) makes it one of the most fuel efficient cars in the segment, said the company.

Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India: "We are extremely excited with the initial response of the B-Class in India. The huge response only demonstrates that the Three Pointed Star is easily the most aspired brand in India and kicks off a beginning of our product offensive in next couple of year in India."

"The sell out of the new B-Class in the pre launch phase convinces us that there is a latent demand for 'Sports Tourers' in India and they are looking forward for cars loaded with features," he added.

Available in two variants B 180 and the B 180 Sport, the price starts from Rs 21.49 lakhs and goes up to Rs 24.87 Lakhs for the Sport variant ( All prices are Mumbai ex showroom).


2012-09-18

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