The Hyderabad Deccan English Daily

Hyundai showcases World T20 'First Ball'

New Delhi, Sept 13 (IBNS): Hyundai Motor India Limited (HMIL), the country's second largest car manufacturer and the largest passenger car exporter, on Thursday showcased the 'First Ball' for ICC World Twenty20, 2012.

Hyundai holds the exclusive rights to showcase the set of Cricket Balls which will be used in the first match of the ICC World Twenty20 on September 18, 2012 in Sri Lanka.

Representatives from Hyundai will hand over the set of cricket balls to the match umpire, an hour prior to the opening match between Sri Lanka and Zimbabwe.

The umpires will choose and decide which cricket ball will be used in the match.

This 'First Ball' showcase was conceptualized keeping the objective of bringing together the cricket fans and provides them with an opportunity to indulge in celebration of the moments of the World Twenty20.

B S Seo, MD & CEO, HMIL, said, "With the showcase of the 'First Ball' for ICC World Twenty20, we aim to reach out to our customers and provide them with an unmatched experience and at the same time build up the momentum for this landmark cricketing event."

For Hyundai customers, the first cricket ball was showcased in 6 cities - New Delhi, Mumbai, Chennai, Hyderabad, Ahmedabad and Lucknow.

The cricket balls were displayed in specially branded Eon.



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