Ford India to focus on diesel cars
Kolkata, Jun 29 : As prices of petrol continues to go up acceleating demand for diesel vehicles, Ford India will focus more on diesel platform for its future market.
''Petrol prices are becoming high and this has swung the proportion of cars sold in favour of diesel models. Nationally the demand is 70 percent for diesel cars and 30 percent for petrol cars,'' Ford India Private Limited executive director, marketing, Nigel Wark today said.
He said eight new models would roll out from the Ford stable by the middle of the decade in the country.
''Between every 12-18 months, a new car will be launched in India. The first new product will be a new Global Fiesta,'' he said.
''The upcoming products will be mainly on the diesel platform.
This has created a lot of stress to manufacture diesel cars,'' Mr Wark said.
It was was expected that the passenger car industry in the country will grow at the rate of 17 percent this year, he said.
''We want to grow at a faster rate this year than the industry growth rate,'' he said.
Observing that India would be an export hub for small cars, Mr.Wark said the company would export Figo from the country.
With a sales figure of 83,000 units in 2010, Ford India has already crossed sales of 58,000 units so far and targets the one-lakh mark this year, he said. (Agencies)
2011-06-29
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