Ford India launches all-new Fiesta in Mumbai
Mumbai, Jul 14 : Auto major Ford India launched its global sedan, the all-new Fiesta, in the city today.
The premium sedan, since its reveal earlier this year, has grabbed the attention of car buyers in India with its engaging and intuitive passenger communication technology.
The globally evolved product brings to its segment a new meaning to passenger safety, delivers class-leading fuel efficiency and comes with first-in-segment smart features such as cruise control, electric power assisted steering (EPAS) and Advanced Bluetooth Voice Control.
Ford India today also introduced its first-ever 1.5-litre powertrains '1.5 L Ti-VCT and 1.5 L Duratorq TDCi engines' that will drive the premium sedan. The engines are designed and tuned to deliver an uncompromising razor-sharp performance, addictive drivability and best-in-class fuel efficiency. Both powertrains will be manufactured in Ford India's state-of-the-art engine plant at Maraimalai Nagar.
The all-new Fiesta is available in four premium trims, across eight variants -- style, trend, titanium and titanium plus, with both petrol and diesel powertrain options in manual transmission.
The 1.5 L Ti-VCT Style is priced at Rs 8,31,398 (ex-showroom, Navi Mumbai) and the 1.5 L Duratorq TDCi Titanium Plus at Rs 10,50,847 (ex-showroom, Navi Mumbai).
Ford India is offering anti-lock brake system (ABS), electronic brakeforce distribution (EBD), airbags and steering wheel audio controls as standard features among others, across all eight variants in both petrol and diesel options.
"We are excited to launch the all-new Fiesta to India and reiterate our One Ford vision by bringing you the first of the eight new global vehicles to be launched here by 2015. This premium sedan, with its many first-in-segment and innovative features, brings to its segment class-leading passenger safety, precision engineering and in-cabin technology and elevates the customer experience to a new level of engagement and connectivity while on the move," said Michael Boneham, president and managing director of Ford India while speaking on the occasion. Ford India is proud to be the sixth manufacturing location in the world to produce the all-new Fiesta, he added. Agencies
2011-07-14
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