The Hyderabad Deccan English Daily

Deepika Padukone unveils Yamaha scooter

Hyderabad, Sept 14 (IBNS): Bollywood actress Deepika Padukone unveiled India Yamaha Motor's stylish scooter- Ray- in Hyderabad on Friday.

With Ray, the company formally announced its entry into the rapidly growing Indian scooter segment.

Ray is the first Yamaha model to enter India's scooter segment and is strategically positioned to expand its share in the Indian market.

With the addition of the scooter Ray in its portfolio, India Yamaha motor is looking at a market share of 20% in the scooter segment by 2016.

Ray is equipped with an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission).

At the launch, Hiroyuki Yanagi, President and CEO of Yamaha Motor Co. Ltd., said: "By 2018, our total production capacity in India will reach 2.8 million units. At that point, India will play an extremely important role among Yamaha group, not just in supplying to the Indian domestic market but also in exporting to other markets around the world.

"We will be working aggressively to transfer our latest technologies to India in the hope of making every contribution we can to the development of India's two-wheeler industry."

Speaking on the occasion, Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd. said, "We made an announcement to build a new factory in Chennai. We are planning to start this new factory from 2014 January."

"With this production capacity expansion, we are targeting to achieve 1 million units sales in 2014. We will expand our total production capacity further in the long term. We are planning to expand our sales to 2 million units in 2016 and 2.8 million units in 2018," he added.

The company has started a new assembly line for scooters which is run entirely by women employees.

The company has also developed a riding training program for female customers.

The riding training program is named as Yamaha Female Riding Training program and will be implemented across India.

This model will be manufactured and marketed by Yamaha Motor group company India Yamaha Motor Pvt. Ltd. (IYM) and will be available in Plush Pink, Purple Pastel, Shining Blue, Burgundy Bliss, Grey Grandeur and Black Star colors. It will be priced at Rs 46,000 (Ex-showroom Delhi).

The Indian motorcycle market has a current annual demand of approximately 13 million units (Yamaha Motor survey, 2011 results) and, with factors like continuous strong consumer spending and population growth, this demand is expected to surpass China's within 2012 to make India the world's largest motorcycle market.

Within this market, the scooter category, which accounted for about 11% of total demand at approximately 900,000 units in 2006, has grown rapidly over the last five years to reach about 18% of total demand at roughly 2.4 million units in 2011.



No comments yet! Be the first one to leave a comment.

Add Comment


Latest Videos:
Hyderabad Lok Sabha Candidate, Dr Lubna of Aam Aadmi Party addressing the press Advocate Jaya Vindiya MLA candidate Yakutpura inaugurated office
Aam Aadmi Party leaders sweeping the roads in Mughalpura Asaduddin Owaisi\'s door to door campaigning for election 2014 in Mallepally

Related Articles:

Yamaha Ray to enter Indian scooter segment ..
Yamaha posts 12.6% sales growth in Sept ..
Yeh Jawani Hai Deewani Ranbir Kapoor and Deepika Padukone starrer re ..
India Yamaha Motor sales up 6% ..
Yamaha posts 5% sales growth in October ..
Deepika Padukone trends on Twitter ..
Indian body not for bikini: Deepika Padukone ..
Deepika Padukone worked hard for Ramleela ..
Yamaha Motor launches showroom at Madhyamgram ..
Yamaha posts 13.2% domestic sales growth ..
Kolkata kids, ladies enjoy Yamaha ride ..

John Abraham promotes Yamaha at motor show

Mumbai, Jan 24, (IBNS): Bollywood heartthrob John Abraham was on Thursday spotted at the Mumbai International Motor show amidst much fanfare at the MM

Deepika unveils her Race 2 poster

Mumbai, Nov 8 (IBNS) Bollywood actor Deepika Padukone has found a new way of promoting her film 'Race 2' by using micro-blogging site Twitter.

Deepika Padukone unveils Race 2 logo

Mumbai, Nov 5 (IBNS) Bollywood actress Deepika Padukone on Monday created quite a stir online by unveiling the Race 2 logo on Twitter.


Deepika Padukone wins three Screen Awards

By: Faisal Saif - The awards season in Bollywood has commenced.

Screen Awards, last evening saw Deepika Padukone bagging three awards; for the

Deepika Padukone becomes Entertainer of the year

By: Faisal Saif- Deepika Padukone has been making a lot of news this year. The beautiful actress has given 4 back to back successes this year and has

Amitabh Bachchan writes a letter to Deepika Padukone appreciating her performance in Ram Leela

By: Faisal Saif- The industry is going gung ho about Deepika Padukone's performance in Ram Leela. Deepika has grown strength to strength with each pe

Deepika Padukone and the Cocktail Team again

By: Faisal Saif - Deepika looking forward to reunite with her Cocktail producer and director. Director Homi Adajania and Producer Dinesh Vijan worked

Yamaha posts 34 percent sales growth in May

Mumbai, June 1 (IBNS): Automobile major Yamaha Motor India Sales Pvt. Ltd. has registered a growth of 34 percent in sales during May 2013 as compared

Deepika Padukone kick-starts the Race in Dubai

Dubai, Jan 16 (IBNS) Bollywood actress Deepika Padukone is currently in Dubai along with her Race 2 co-stars to promote the action thriller.


Deepika Padukone turns designer now

Mumbai, Oct 3/2013 : (IBNS): While Deepika Padukone's fashion sensibilities have always been appreciated, the model-turned-actor has now expanded he

Related News

Deepika Padukone endangers life for fans..

India Today calls Deepika Padukone, The New D..

Ranveer Singh, Deepika Padukone promotes 'Ram..

Shah Rukh Khan, Deepika Padukone announce Zee..

Deepika Padukone is the new face of Garnier..

Business News

eBay, CAIT partner to benefit Indian traders

New Delhi, Apr 17 (IBNS): Leading eCommerce marketplace eBay India ( and the Confederation of All India Traders (CAIT), ( the apex body representing the trading community in India, on Thursday announced a Memorandum of Understanding (MOU) aimed at benefiting the Indian retail landscape.

The MOU between eBay India & CAIT is aimed at education and modernisation of Indian traders with the establishment of an eCommerce Centre of Excellence (COE) within the CAIT Retail School.

The COE will launch a nationwide campaign among the business community in India to educate them as to why their existing business f ... Read More
Latest Headlines

Vodafone brings back Zoozoos TV ad

Tata Steel's Bedding Blending and Sinter Plan celebrates Silver Jubilee

Nikon launches COOLPIX Spring Series 2014

Think Strawberries signs on Corundum Tours for Africa promotion

Lazeez opens restaurant in Howrah

Lavie launches three breakthrough bags

Lotus Greens launches Electability campaign

Mumbai leading Nissan PlayStation GT Academy

Cadbury launches 5Star Chom

Celebrate this spring with Zyra collecti

Volvo cars explores future of child prot

Honda introduces 'Anniversary edition' o

Mahindra ShubhLabh Services partners UNI

This page was created in 0.0573599338531 seconds